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A well-built email newsletter can help in building an engaged consumer base for any business. There are many things that come together in formulating a successful email marketing campaign. Apart from meaningful and appealing content, another essential part of a newsletter is an e...
The ongoing trend shows that Marketing Automation does not need any backing for its case. In a study from 2013 titled “Lead Generation Marketing Effectiveness Report”, The Lenskold Group found that 63 percent of the companies that overwhelmed their competition use Marketing Automation. At the same t...
It goes without saying that Marketing, like Finance, is also the lifeblood of your business. And as the business keeps growing, you will find it exceedingly difficult to maintain one-on-one relationships with all your customers and buyers. Even tools like CRMs and Excel spreadsheets may not be enoug...
"I use a CRM already, do I really need a marketing automation system?" Which marketing automation feature does my CRM lack?" I come across this type of questions everyday, so I thought of writing this article for the benefit of all.
Marketers are often heard saying that there is no nee...
MarTech is booming and VentureBeat reported that it received $134 billion as funding in the past five years, employing 300,000 people. 30 MarTech firms are believed to be valued at more than $1 Billion. The industry is going to be more popular with new players as new tools keep on emerging in t...