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I often hear CMOs complaining about their company’s fear of marketing automation software. I must admit, many marketers and senior management still consider marketing automation to be a somewhat intimidating concept. Wasn’t CRM a bigger intimidation back in early 2000s? Can your organization live wi...

You simply can’t ignore the unstoppable march of the Internet. This is more so as it is perpetually producing data that is helping you start new businesses, generate leads while also satisfying customer needs for information. And all this data is just for you. Invaluable data on what ...

It is always every company’s wish and goal to maximize the returns on the investments made on technology and the marketing automation (MA) systems are no exception. Many organisations use marketing automation systems only for email marketing, lead generation and lead nurturing. This is like driving ...

You may have implemented a Marketing Automation (MA) system and are perhaps thinking that it’s going to work wonders for your business. The moot point, however, is: Are you getting the best out of it and is it really working to your advantage? There are many companies out there who are deriving grea...

Over the last few years, Marketing Automation has sure caught marketers’ fancy, given the phenomenal benefits it provides to its users, particularly in the medium and enterprise business segments. However, it also needs to be borne in mind that just randomly choosing a software for marketing automat...